Jean testing: ethical cotton

Cotton has one of the most tangled and opaque consumer supply chains in the world, says James Hayward of Applied DNA Sciences. He's using genetic barcodes to introduce more traceability to the system.

James Hayward of Applied DNA Sciences calls cotton the most tangled and opaque consumer supply chain in the world, and he’s using genetic barcodes to introduce more traceability to the system.

Jean testing: ethical cotton
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