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Christchurch entrepreneur Brianne West is taking on one of the world’s most wasteful industries with her world-class, zero-waste cosmetics brand, Ethique. The company’s first solid shampoo bar was made in 2012 and it provided an alternative solution to minimise the 80 billion plastic shampoo and conditioner bottles thrown out globally every year. Since then, she has continued on her mission to be the world’s most sustainable cosmetics company. As she says, business created many of our environmental problems, and business can help fix them.
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